Social Cues | Social Competition, Redefined.

THE OPPORTUNITY

The next wave of social gaming is already underway

The rise of tech-powered venues has shown that people want more than just games, they want experiences that connect technology, competition, and community.

Our technology delivers that energy anywhere: plug-and-play interactive pool designed for existing bars and entertainment spaces.

WHY NOW?

The social entertainment boom is accelerating

Competitive socialising has surged 386% since 2021, with no signs of slowing down.

Guests are spending more on experiences that blend real-world connection with light, intuitive technology, while venues are searching for cost-effective ways to stay differentiated and relevant.

Social Cues sits at that intersection, turning modern and inclusive play into a scalable upgrade for any venue.

THE MARKET

What Players & Venue Operators Told Us

Through extensive testing and interviews, we learned what truly matters in social play, guiding every decision in our design process.

People love the social side of competition. They want connection, not just a game.

Pool remains popular, but is often under-monetised compared to newer, bookable social experiences.

Keeping entire groups involved matters, with formats that reduce downtime performing more strongly.

Upgrades that increase revenue without adding floor space are a clear priority for operators.

THE RESPONSE

Hear from our first-look insiders

Slick design and fun games — this feels like it would be the perfect addition to my local. I can't wait to play!

Ryan Burgess

Born competitor.

It's the perfect build on pool that I wish had of been around sooner. It'll be great to play via local venues instead of the odd standalone one dotting around.

Daniel Wirepa

Pool conniseur.

The game concepts are great, and perfect to spark competitions with friends, family and colleagues

Kayley Jill

Social gaming enthusiast.

Catchy, fun games with gameplay that sparks excitement. Scoreboards keep it competitive too!

Tom Cole

Competitive socialiser.

THE PRODUCT

Technology that enhances, not replaces, the game

Designed to preserve everything people already love about pool, while adding seamless interactivity that provides connection, competition, and fun.

Seamless installation on existing pool tables

Quick to fit and easy to maintain, bringing interactive play to life without disrupting your current setup.

Interactivity that elevates every shot

Using overhead projection and smart tracking, the table itself becomes the interface; real-time visual responses that keep matches intuative and flowing

Flexible branding that adapts to any interior

Tailor the look and feel to match the character of your venue, from relaxed lounge to high-energy sports bar.

Always evolving, always fresh

Remote software updates introduce new modes, visuals, and features over time so the experience continues to grow and stay exciting for returning players.

THE VALUE

Built for Venue Economics

Social Cues is designed to turn an existing game into a stronger commercial asset, without increasing space, staffing, or operational complexity.

Drives longer sessions

Structured, guided play encourages groups to book, play, and stay for longer.

Supports premium pricing

The enhanced format allows pool to be positioned as a higher-value, bookable experience.

Encourages repeat visits

Evolving modes and competitive play give guests reasons to return, not just try it once.

Unlocks value from existing space

Integrates with current tables, creating new revenue potential without expanding the footprint.

THE VISION

Creating a new category of connected entertainment.

Social Cues is designed to grow into a network that links venues and players through shared competition, evolving content, and data-driven insights that enhance the experience over time. Social Cues aims to be more than just a product.

We're building a networked social-play ecosystem, linking venues, players, and brands through shared competition and data-driven engagement.

Frequently asked questions

Is installation complex?

No. The system is modular and designed to retrofit onto standard pool tables with minimal disruption.

Will it match different venue styles?

Yes. Visuals and lighting can be adjusted to suit anything from understated lounges to high-energy venues.

How do you know there’s demand?

The concept is shaped by early testing and feedback from UK venue operators and players.

How is it maintained?

The system is supported remotely, including diagnostics and software updates.

What makes it different?

It modernises a familiar game, adding structure and shared play without losing the authenticity of pool.

Who is it for?

Mixed-ability groups, casual players, and competitive players alike.

When will it be available?

Active conversations with host venues are underway, with pilot deployments planned once the pilot-ready product is completed.

Does it replace traditional pool?

No. It enhances the game, venues can still offer classic pool alongside structured play modes.

Are all features shown guaranteed at launch?

The imagery shown represents the intended concept. Final features and functionality will be delivered in phases and prioritised based on funding level and development scope.

A new era of social gaming, built for every venue